WHEN MAXXIS TYRES CELEBRATED 21 DAYS OF LOCK DOWN
Prime Minister Shri Narendra Modi announced a 21 days lockdown to reduce the spread of COVID-19. Let’s understand why 21 days? and what…
Smart Listening and Awesome Result
It all started with a tweet, a tweet that had no mention of the brand. Rahul Khanna, a celebrity tweeted on a Saturday evening about…
Eggs on vacation – Navaratri special
Guess what a street food brand did for Navratra! They sent their eggs on vacation. Every year we have Navratras and every brand/restaurant starts highlighting their vegetarian…
Unsung Heroes of Delhi Airport
Simple ideas always make a big impression and simple people make a big impact.
Menstrual Health In India is Driven By Myths and Misinformation
#PehalEkBadlavKi Menstrual health in India is driven by myths and misinformation. There is no conversation on this issue and its old mothers tales that dominate the…
How Dulux Superclean Paint became a celebration for Mother-Child Bond?
Dulux Superclean is a washable paint. The walls stay as good as new as the walls stay fresh and don’t have a way of telling the…
How well do you know DDLJ?
When a movie reaches 1000 weeks of uninterrupted screening it has to be the most special movie. When the movie is owned by the studio that also…
Creating Desire for India’s First Cinema Inspired Fashion Brand
When KBSH and YRF came together to launch a fashion line, this was not an easy task. There was no parallel, something like this had…
#31Days31Tales: Stories in the Middle, Final Episode
Thank you for reading through part 1 and part 2 Here are the final stories, to complete the celebration we had when we turned 2 We start…
#31Days31Tales: More Stories In The Middle
Hope you enjoyed Part 1. If you didn’t than this is the link to first ten stories http://banginthemiddle.blog/branding/31days31tales-stories-middle/ Here’s story number 11. Pi in the Middle A real-life incident…