Smart Listening and Awesome Result

It all started with a tweet, a tweet that had no mention of the brand. Rahul Khanna, a celebrity tweeted on a Saturday evening about heartbreak.

His heartbreak story than had an update, and this triggered very quick action on a Saturday afternoon. His heartbreak story needed a healing touch.

20 years of loyalty with one brand in today’s world is unheard of, and there was a chance for our client Virgin Atlantic to apply the healing touch

Virgin Atlantic moved quickly over the weekend. And this was the outcome

We did seal the deal with this tweet

From heartbreak to a new love story took just 5 days, and in all this time British Airways did not realize that they were losing a very big fan.

Smart listening from us and quick action from Virgin Atlantic won the day


Managing Partner and CSO, Bang in the Middle

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