It all started with a tweet, a tweet that had no mention of the brand. Rahul Khanna, a celebrity tweeted on a Saturday evening about heartbreak.
Breaking up sucks. Especially when you've been together for over two decades. 💔😢
— Rahul Khanna (@R_Khanna) February 25, 2017
His heartbreak story than had an update, and this triggered very quick action on a Saturday afternoon. His heartbreak story needed a healing touch.
I gave you my heart but you let me down, then lied & cheated. And that's why we're breaking up. https://t.co/TgyY73EFTm
— Rahul Khanna (@R_Khanna) February 25, 2017
20 years of loyalty with one brand in today’s world is unheard of, and there was a chance for our client Virgin Atlantic to apply the healing touch
Virgin Atlantic moved quickly over the weekend. And this was the outcome
Well played, @VirginAtlantic ❤️!Thank you for the flowers, chocolate & for making me laugh! (The smudge on the letter is from my tears! 😂) pic.twitter.com/xqXhMFu2Ww
— Rahul Khanna (@R_Khanna) March 2, 2017
We did seal the deal with this tweet
Glad we brought a smile to your face after such a painful break up – let's make it official and jet away somewhere soon! ♥
— Virgin Atlantic (@VirginAtlantic) March 2, 2017
From heartbreak to a new love story took just 5 days, and in all this time British Airways did not realize that they were losing a very big fan.
Smart listening from us and quick action from Virgin Atlantic won the day
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