According to the new Indian Readership Survey 2017, Magazines almost doubled readership from 40 million in IRS 2014 to 78 million in the latest report. Here the growth has come from the urban areas which added 22 million readers while rural India added 17 million readers. The Association of Indian Magazines wanted to build on this 95% rise in readership to drive this fact. The campaign takes that one factor: 95% rise in readership of magazines to build a campaign aimed at readers and marketing fraternity.
Spanning across almost all the magazines in India and also across many digital sites, the campaign busts the myth about magazine readership
Copywriter: Prathap Suthan
Art: Shailender Mann, Ritika Joshi
So next you see a magazine, remember the readership has gone up by 95%
UPDATE: The campaign won a Silver at DAC SAARC Awards 2018, organized by Delhi Ad Club
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