Year: 2018


Unsung Heroes of Delhi Airport

Simple ideas always make a big impression and simple people make a big impact.


24 Hours of 2017 – Mahindra Comviva

  Every New Year, we mostly think of our local time to wish each other, though wishing ‘Happy New Year’ is a global phenomenon.


Menstrual Health In India is Driven By Myths and Misinformation

#PehalEkBadlavKi Menstrual health in India is driven by myths and misinformation. There is no conversation on this issue and its old mothers tales that dominate the…


How Dulux Superclean Paint became a celebration for Mother-Child Bond?

Dulux Superclean is a washable paint. The walls stay as good as new as the walls stay fresh and don’t have a way of telling the…


How well do you know DDLJ?

When a movie reaches 1000 weeks of uninterrupted screening it has to be the most special movie. When the movie is owned by the studio that also…


Creating Desire for India’s First Cinema Inspired Fashion Brand

When KBSH and YRF came together to launch a fashion line, this was not an easy task. There was no parallel, something like this had…


#31Days31Tales: Stories in the Middle, Final Episode

Thank you for reading through part 1 and part 2 Here are the final stories, to complete the celebration we had when we turned 2 We start…


#31Days31Tales: More Stories In The Middle

Hope you enjoyed Part 1. If you didn’t than this is the link to first ten stories Here’s story number 11. Pi in the Middle A real-life incident…

#31Days31Tales: Stories in the Middle

When we turned 2, we wanted to celebrate by telling stores. Stories from the lot of us at BITM. Stories that could be small, touching, crazy, dramatic, serious,…


Can Playing Cards make the brand cool?

Playing cards are playing cards. Most brands treat them as a small give away for the trade body. They normally have no connection with the…