Unsung Heroes of Delhi Airport
Aug 11, 2018
Simple ideas always make a big impression and simple people make a big impact.
Aug 11, 2018
24 Hours of 2017 – Mahindra Comviva
Aug 11, 2018
Every New Year, we mostly think of our local time to wish each other, though wishing ‘Happy New Year’ is a global phenomenon.
Menstrual Health In India is Driven By Myths and Misinformation
May 28, 2018
#PehalEkBadlavKi Menstrual health in India is driven by myths and misinformation. There is no conversation on this issue and its old mothers tales that dominate the…
How Dulux Superclean Paint became a celebration for Mother-Child Bond?
Apr 27, 2018
Dulux Superclean is a washable paint. The walls stay as good as new as the walls stay fresh and don’t have a way of telling the…
How well do you know DDLJ?
Apr 24, 2018
When a movie reaches 1000 weeks of uninterrupted screening it has to be the most special movie. When the movie is owned by the studio that also…
Creating Desire for India’s First Cinema Inspired Fashion Brand
Apr 23, 2018
When KBSH and YRF came together to launch a fashion line, this was not an easy task. There was no parallel, something like this had…
#31Days31Tales: Stories in the Middle, Final Episode
Apr 01, 2018
Thank you for reading through part 1 and part 2 Here are the final stories, to complete the celebration we had when we turned 2 We start…
#31Days31Tales: More Stories In The Middle
Mar 31, 2018
Hope you enjoyed Part 1. If you didn’t than this is the link to first ten stories http://banginthemiddle.blog/branding/31days31tales-stories-middle/ Here’s story number 11. Pi in the Middle A real-life incident…
#31Days31Tales: Stories in the Middle
Mar 29, 2018
When we turned 2, we wanted to celebrate by telling stores. Stories from the lot of us at BITM. Stories that could be small, touching, crazy, dramatic, serious,…
Can Playing Cards make the brand cool?
Mar 28, 2018
Playing cards are playing cards. Most brands treat them as a small give away for the trade body. They normally have no connection with the…