Simple ideas always make a big impression and
simple people make a big impact.
Starting 2017 with positive vibes, we designed a campaign on the occasion of Republic day, where we highlighted the unsung heroes of Delhi airport.
A campaign that highlighted all the people who make the airport run smoothly, but are never given the attention, respect or gratitude that they truly deserve.
We took a tour of the airport and caught these people in action and even shared some nice time talking to them and telling them how we are proud of them and their services are truly remarkable.
Within 3 days the campaign was already making headlines and being noticed nationally.
Apart from the attention, it is also an activity which helped Delhi Airport gain positive comments and engagements.
Client - Delhi Airport Planning & Execution - Karan Krishna Pande