The dynamic world of the internet. We lived the era of digital consumption boom during the covid19 peak 2020-2021. Brands saw “micro consumption” trends. As we saw everyone – becoming a creator, binging on OTT, preparing recipes online, creating and connecting.
It all started on 12th May,2020 when PM Modi addressed the nation and as a part of his speech said this” “we know in this time of crisis we have been saved by the local. Local Markets, local manufacturing, local supply chain. Local is not a need but a responsibility.” Subsequently…
Prime Minister Shri Narendra Modi announced a 21 days lockdown to reduce the spread of COVID-19. Let’s understand why 21 days? and what is the significance of this number? 21 days quarantine value has been interpreted from data from outbreaks in the past and present. Such a quarantine period has been discussed even in the…
It all started with a tweet, a tweet that had no mention of the brand. Rahul Khanna, a celebrity tweeted on a Saturday evening about heartbreak. Breaking up sucks. Especially when you've been together for over two decades. 💔😢 — Rahul Khanna (@R_Khanna) February 25, 2017 His heartbreak story than had an update, and this triggered very quick action on a Saturday afternoon. His heartbreak story needed a healing touch. I gave you my heart but you let me down, then lied & cheated. And that's why we're breaking up. https://t.co/TgyY73EFTm — Rahul Khanna (@R_Khanna) February 25, 2017 20 years of loyalty with one brand in today’s world is…
Guess what a street food brand did for Navratra! They sent their eggs on vacation. Every year we have Navratras and every brand/restaurant starts highlighting their vegetarian food. Some do thalis, some throw discount, some even introduce new dishes. This year, Bombay Toastee has sent their eggs on vacation. We designed a campaign to show the journey of the eggs. Not just the journey, we…
Simple ideas always make a big impression and simple people make a big impact. Starting 2017 with positive vibes, we designed a campaign…
Every New Year, we mostly think of our local time to wish each other, though wishing ‘Happy New Year’ is a global phenomenon. With one of our clients, we designed a campaign where we did not make anyone feel left out. This year our idea was to wish the people of…
#PehalEkBadlavKi Menstrual health in India is driven by myths and misinformation. There is no conversation on this issue and its old mothers tales that dominate the popular conversation. This is what Healthians wanted to change. Bring the entire discourse of Menstrual health in public domain, challenge the norms and not drive the conversation towards any test.
Dulux Superclean is a washable paint. The walls stay as good as new as the walls stay fresh and don’t have a way of telling the story of their endurance. We turned the walls that carry Superclean into a story of love, bonding and nurturance between mother and child. Our insight was simple, walls are the first canvas of a child….
When a movie reaches 1000 weeks of uninterrupted screening it has to be the most special movie. When the movie is owned by the studio that also owns the iconic fashion brand, it is a matter of greater celebration. So we turned the love of people for the movie into a pop quiz. So how well do you know DDLJ? Give it a go….
