Guess what a street food brand did for Navratra!
They sent their eggs on vacation.
Every year we have Navratras and every brand/restaurant starts highlighting their vegetarian food.
Some do thalis, some throw discount, some even introduce new dishes.
This year, Bombay Toastee has sent their eggs on vacation.
We designed a campaign to show the journey of the eggs.
Not just the journey, we also focused on their feelings and how they missed being in action.
A series of posts starting from them leaving for Anda’man.
Promoting our brand while we send them on vacation.
Chilling at the beach. Feeling low with time.
Getting home-sick to come back.
Finally coming back.
Let us know how you like it.