Business

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How well do you know DDLJ?

When a movie reaches 1000 weeks of uninterrupted¬†screening it has to be the most special movie. When the movie is owned by the studio that also…

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Creating Desire for India’s First Cinema Inspired Fashion Brand

When KBSH and YRF came together to launch a fashion line, this was not an easy task. There was no parallel, something like this had…

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#31Days31Tales: Stories in the Middle, Final Episode

Thank you for reading through part 1 and part 2 Here are the final stories, to complete the celebration we had when we turned 2 We start…

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Can Playing Cards make the brand cool?

Playing cards are playing cards. Most brands treat them as a small give away for the trade body. They normally have no connection with the…

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Shouldn’t Holi be our national game?

You aim, you throw. You duck, you weave out. You lift, you hold. You scoop, you defend. You play singles, doubles, mixed or any number…

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Mail Today: There’s more to you

Mail Today has been a different kind of newspaper since it was launched. Different in format, different in content and different in stance. The new…

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When Karenda said “Hello World”

The client’s brief was clear. We needed to create a promotional social media campaign for their Karenda Film,¬†showcasing it as an ideal…

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Weaves Of India

DLF PLACE, Saket is the place to be in. With more than 100 places to shop and eat at, it is one of the best…

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Is IPL….., ZPL manao…..

In our country, cricket is a festival and almost everybody celebrates it. People are ready to watch cricket anytime and anywhere, but not everybody…

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Unlimited Tea at Au Bon Pain

Have you ever think that what can happen over a cup of tea? When Au Bon Pain launched unlimited tea at only…