Branding

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How well do you know DDLJ?

When a movie reaches 1000 weeks of uninterrupted screening it has to be the most special movie. When the movie is owned by the studio that also…

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Creating Desire for India’s First Cinema Inspired Fashion Brand

When KBSH and YRF came together to launch a fashion line, this was not an easy task. There was no parallel, something like this had…

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#31Days31Tales: Stories in the Middle, Final Episode

Thank you for reading through part 1 and part 2 Here are the final stories, to complete the celebration we had when we turned 2 We start…

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#31Days31Tales: More Stories In The Middle

Hope you enjoyed Part 1. If you didn’t than this is the link to first ten stories http://banginthemiddle.blog/branding/31days31tales-stories-middle/ Here’s story number 11. Pi in the Middle A real-life incident…

#31Days31Tales: Stories in the Middle

When we turned 2, we wanted to celebrate by telling stores. Stories from the lot of us at BITM. Stories that could be small, touching, crazy, dramatic, serious,…

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Can Playing Cards make the brand cool?

Playing cards are playing cards. Most brands treat them as a small give away for the trade body. They normally have no connection with the…

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When IndiaMART Celebrated the Spirit of Entrepreneurship

IndiaMart is the engine behind the small and medium enterprises. It works by opening doors for the SME’s to grow. The brand wanted to transition…

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Shouldn’t Holi be our national game?

You aim, you throw. You duck, you weave out. You lift, you hold. You scoop, you defend. You play singles, doubles, mixed or any number…

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When Magazines had good news to share

According to the new Indian Readership Survey 2017,  Magazines almost doubled readership from 40 million in IRS 2014 to 78 million in the latest report. Here…

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The Lodhi: Events specific

Celebrating 5 years of OTW: After a legendary run of 1975 days, On The Waterfront (OTW) shuts down.