Unlimited Tea at Au Bon Pain

Have you ever think that what can happen over a cup of tea?

When Au Bon Pain launched unlimited tea at only Rs. 50, the biggest challenge was that how we can define the importance of unlimited tea…, well it’s not a really difficult task.
Unlimited conversation can happen over cups of unlimited tea, which reveals infinite secrets.

You can finish your unfinished stories…., debates, professional discussions, chit chat with your friends, gossips over just a cup of tea.

We created some innovative piece of creatives for store branding.

 

Cup Standee

 

Installation of Cup standee

 

Fuel Pump standee

 

Tea take away packaging

 

The launch of tea packaging

 

Team:

Planning: Naresh Gupta

Copy: Debshubro Banerjee

Art: Sarvagya Dunta Kohli & StuartĀ Packiam

Client Servicing: Mayank Tyagi & Neha Budhiraja

 

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