In our country, cricket is a festival and almost everybody celebrates it.
People are ready to watch cricket anytime and anywhere, but not everybody has access to cricket 24X7 and we targeted such people.
Home Credit’s 0% interest smartphone loan can facilitate them in watching IPL anytime and anywhere.
We had based our idea on the participating cities and states and had used the landmarks from these to tell our audience what all they can do if they have a smartphone during IPL.
Also, using the smartphone modified to a bat as the visual is very striking and can get us a large number of views.
#ZPLManao – Zer0% par Phone Lao.
Planning & Client Servicing: Mayank Tyagi
Art: Anuj Sarkar