WHEN MAXXIS TYRES CELEBRATED 21 DAYS OF LOCK DOWN

Prime Minister Shri Narendra Modi announced a 21 days lockdown to reduce the spread of COVID-19. Let’s understand why 21 days? and what is the significance of this number?

21 days quarantine value has been interpreted from data from outbreaks in the past and present.

Such a quarantine period has been discussed even in the in the context of Ebola. There is a scientific basis and epidemiological meaning to this number. Its calculations are based on the incubation period of the virus in a human host.

It is the time between the entry of virus to the onset of symptoms. The first 14 days is observed as the incubation period. The next 7 days is added for the residual infection to die out.

Apart from the science behind it, a lock down creates awareness of the situation.

21 DAYS CAN CHANGE LIVES SO STAY IN STAY SAFE.

The pandemic is such a massive issue that whatever brands can do will go a long way in convincing their audience that social distancing will work. Most brands did the most obvious, but for most brands to change their logo is not easy as well.

We thought of doing the same for our client i.e. Maxxis Tyres, though idea was very simple and very well executed in a much simplified way by redesigning its logo, changing letters XXI colour to make it read as Roman 21. That denotes the lockdown tenure in the country, we have also tried to share the message i.e. Stay in Stay safe.

Success Stories:

This idea was a huge success for Maxxis Tyres, got a good traction and media coverage, which has definitely help the brand to increase its awareness and crossed the saturation point.

Maxxis has come up with new logo signifying 21 days lockdown

Visit: Motor World

MAXXIS Shows Support For 21 Day Lockdown With New Logo

Visit: Tyre Plex

Brand logos turn social distancing messengers

Visit: Live Mint

CORONAVIRUS IMPACT: MAXXIS COMES UP WITH REVISED LOGO

Visit: Overdrive

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