Naresh Gupta

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Smart Listening and Awesome Result

It all started with a tweet, a tweet that had no mention of the brand. Rahul Khanna, a celebrity tweeted on a Saturday evening about…

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How Dulux Superclean Paint became a celebration for Mother-Child Bond?

Dulux Superclean is a washable paint. The walls stay as good as new as the walls stay fresh and don’t have a way of telling the…

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How well do you know DDLJ?

When a movie reaches 1000 weeks of uninterrupted screening it has to be the most special movie. When the movie is owned by the studio that also…

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Creating Desire for India’s First Cinema Inspired Fashion Brand

When KBSH and YRF came together to launch a fashion line, this was not an easy task. There was no parallel, something like this had…

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#31Days31Tales: Stories in the Middle, Final Episode

Thank you for reading through part 1 and part 2 Here are the final stories, to complete the celebration we had when we turned 2 We start…

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#31Days31Tales: More Stories In The Middle

Hope you enjoyed Part 1. If you didn’t than this is the link to first ten stories http://banginthemiddle.blog/branding/31days31tales-stories-middle/ Here’s story number 11. Pi in the Middle A real-life incident…

#31Days31Tales: Stories in the Middle

When we turned 2, we wanted to celebrate by telling stores. Stories from the lot of us at BITM. Stories that could be small, touching, crazy, dramatic, serious,…

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Can Playing Cards make the brand cool?

Playing cards are playing cards. Most brands treat them as a small give away for the trade body. They normally have no connection with the…

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When IndiaMART Celebrated the Spirit of Entrepreneurship

IndiaMart is the engine behind the small and medium enterprises. It works by opening doors for the SME’s to grow. The brand wanted to transition…

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Shouldn’t Holi be our national game?

You aim, you throw. You duck, you weave out. You lift, you hold. You scoop, you defend. You play singles, doubles, mixed or any number…